Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it’s to introduce an version that is overhauled of online gaming brand Maria later on this thirty days. The company said that the overhaul would come with a completely responsive front-end site in addition to a brand tonality that is new. Thus, the it might be diversified in a bid to be a little more attractive to both feminine and male gambling customers.
Unibet purchased Maria Holdings Ltd. back in 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch is to occur in three stages. The overhauled website went go on February 8 in Estonia. Its to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it will move its providing from online bingo to casino games as the latter have proved to be very popular among gambling customers. Thus, the brand should be able to target both male and players that are female.
The casino that is online are going to be offered across all available networks. The Maria Casino web site will have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though the site is always one ‘with a feminine touch,’ these are typically now intending at expanding their customer base so that it consist of both male and female gambling customers. Continue reading