Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it’s to introduce an version that is overhauled of online gaming brand Maria later on this thirty days. The company said that the overhaul would come with a completely responsive front-end site in addition to a brand tonality that is new. Thus, the it might be diversified in a bid to be a little more attractive to both feminine and male gambling customers.
Unibet purchased Maria Holdings Ltd. back in 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch is to occur in three stages. The overhauled website went go on February 8 in Estonia. Its to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it will move its providing from online bingo to casino games as the latter have proved to be very popular among gambling customers. Thus, the brand should be able to target both male and players that are female.
The casino that is online are going to be offered across all available networks. The Maria Casino web site will have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though the site is always one ‘with a feminine touch,’ these are typically now intending at expanding their customer base so that it consist of both male and female gambling customers.
As for the shift from bingo to casino, the administrator noted that they can will have to upgrade the brand in a manner that reflects that change aswell Maria’s customer demographics. Bingo will carry on as an important part regarding the brand name’s product providing, aided by the latest bingo client launched back in 2015 showing more than positive results.
After its revamp and rebranding, Maria Casino may also have brand new brand character that is anticipated to engage current clients more deeply in what the web site is offering and would offer grater commitment from their store.
An marketing that is exciting will mark the rebranding and revamp. It will likely be distributed across all stations so that both existing and prospective brand new players are going to be reached and introduced towards the brand that is new and the revamped site. TV advertisements will run within the business’s core areas, other associated content will also be spread across various networks, with radio, print, and mobile being among those. a social media campaign will be launched to inform players about the upcoming changes.
Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions as well as other products for the gambling industry Evolution Gaming announced that two new demo casino online casino that is live for online gambling operator Genting Alderney have been launched.
A Genting Casino area will likely be providing popular casino games like Live Blackjack, Three-Card Poker, and Baccarat, as well as Evolution’s exclusive Immersive Roulette. All games is streamed from the said devoted area at Evolution’s Riga-based studios.
Another committed area may be featuring VIP experience targeted at recreating the famous Crockfords, proven to end up being the oldest gaming club for rich players. Gambling customers need the opportunity to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated look at the Riga studio.
Commenting regarding the launch associated with the two new gaming that is dedicated, Genting Casino Managing Director Peter Nolan stated that it’s instrumental to their online growth strategy to have a fully built-in service that spans in both land-based and live-streamed environments. The administrator also remarked that a brand new payment system will likely be developed to ensure the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
The launch of the two dedicated areas will have on Genting’s online brand, the executive defined this as an important milestone for the company’s development, giving customers the chance to experience the Genting and Crockfords atmosphere on a number of devices as for the effects.
Evolution Gaming CEO Jens von Bahr stated that they are ‘enormously proud’ to launch gaming real time Casino areas with Genting, therefore underlying their focus to converge and maximize gaming opportunities for land-based venues so that those are able to offer both brand new and existing players using the most readily useful feasible experience.
Before the launch regarding the two specific casino that is live for Genting, Evolution has supplied the gaming team featuring its array of Live Casino solutions. In 2015, Genting went live with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those august.